Where creativity meets community—building purpose-driven brands in the digital world. I create marketing strategies that drive conversions while fostering authentic connections. My approach blends innovation with a strong focus on purpose, collaboration, and meaningful audience engagement.
01 — Introduction
Hey there! I'm not just a marketer; I'm a passionate learner and a storyteller with over 3 years of experience bringing brands to life!
Some more about me!
With a focus on continuous learning, empathy, and meaningful connections, I’m eager to contribute to purpose-driven organizations and help small businesses thrive. I’m passionate about collaboration, inclusivity, and making a tangible impact, whether as part of a team or providing services directly.
Outside of work, I enjoy swimming, yoga, and meditation, which enhance my creativity and problem-solving. I’m excited to connect with opportunities where I can support growth and contribute to a mission that aligns with my values.
02 — Portfolio
I've actively created and executed marketing campaigns and content strategies in my current & previous roles.
Explore my portfolio by simply clicking each tab below!
YSM's Double Take Thrift Shop 2024- Present | Marketing Coordinator |
Rucir | Content Writer (Freelancer) |
Hive Media Group | Social Media Intern (Co-Op) |
TourGenie SIBIN Group | Sales and Marketing Executive |
Lululemon 2023 | Part-time Educator |
H&M | Part-time Sales Associate |
Post-Graduation Diploma: Market Research and Analytics | Centennial College, Toronto, 2023 |
Post -Graduation Diploma: Digital Media Marketing | George Brown College, Toronto 2022 |
Bachelors - Commerce | Delhi University, New Delhi, 2016-2019 |
Social Media Management | Content Creation |
Google Analytics | Brand Strategy |
Copywriting | Email Marketing |
SEO Optimization | Data Analysis |
Market Research | Content Calendar Management |
User Persona Understanding | CMS (Content Management System) Knowledge |
A/B Testing | Competitive Analysis |
Social listening | Event Management |
Community Engagement | Influencer Management |
Team Leadership & Staff Management | Customer Service Excellence |
Employee Training & Development | Cash Handling & POS Management |
Visual Merchandising | Retail Promotions & Campaign Execution |
Meta Business Suite | Mailchimp |
Ahrefs & SEMrush | Canva |
Google Analytics | Google Search Console |
Google Tag Manager | Instagram for Business |
HubSpot | WordPress |
Hootsuite | Trello |
Slack | Google Trends |
Google Keyword Planner | SurveyMonkey |
Qualtrics | Facebook Audience Insight |
SimilarWeb | Tableau |
SAS Analytics | Microsoft Office |
Spike | Adobe Indesign |
Adobe Illustrator | Adobe Premiere Rush |