Shiksha Soraki Pradhan

Where creativity meets community—building purpose-driven brands in the digital world. I create marketing strategies that drive conversions while fostering authentic connections. My approach blends innovation with a strong focus on purpose, collaboration, and meaningful audience engagement.

01 — Introduction

Hey there! I'm not just a marketer; I'm a passionate learner and a storyteller with over 3 years of experience bringing brands to life!

Some more about me!

With a focus on continuous learning, empathy, and meaningful connections, I’m eager to contribute to purpose-driven organizations and help small businesses thrive. I’m passionate about collaboration, inclusivity, and making a tangible impact, whether as part of a team or providing services directly.

Outside of work, I enjoy swimming, yoga, and meditation, which enhance my creativity and problem-solving. I’m excited to connect with opportunities where I can support growth and contribute to a mission that aligns with my values.

02 — Portfolio

I've actively created and executed marketing campaigns and content strategies in my current & previous roles.

Explore my portfolio by simply clicking each tab below!

YSM's Double Take Thrift Store - Toronto

Solely managed marketing, including social media, content creation, brand strategy, Shopify, and co-led pop-up market events.

DT's Pop-Up Market

Marketed and Co-led the planning, execution of the pop-up markets in collaboration with local small businesses and vendors.

Hive Media Group - London, ON

Crafted engaging content spanning health, lifestyle, spirituality, and relationships for this US company. Click for more!

Hive Media Group - London, ON

Crafted content that was dedicated to spreading positivity, uplifting stories and motivational content. Click for more!

Rucir - Oakville

Blog content writer for a Canadian ecommerce health website. Click for more

Local for Local Campaign- TourGenie

This marketing campaign aimed to reignite local tourism post-COVID lockdowns. Click for more!

Photography Contest TourGenie

This campaign aimed to elevate brand visibility, foster organic engagement & generate user-generated content. Click for more!

Adobe InDesign Sample

A crafted sample to give a glimpse into my proficiency with Adobe InDesign.

Infographic

School Project

My work experience

YSM's Double Take Thrift Shop 2024- Present	Marketing Coordinator
Rucir 2022-2023	Content Writer (Freelancer)
Hive Media Group 2022	Social Media Intern (Co-Op)
TourGenie SIBIN Group 2019–2021	Sales and Marketing Executive
Lululemon 2023	Part-time Educator
H&M 2022	Part-time Sales Associate

My education

Post-Graduation Diploma: Market Research and Analytics	Centennial College, Toronto, 2023
Post -Graduation Diploma: Digital Media Marketing	George Brown College, Toronto 2022
Bachelors - Commerce	Delhi University, New Delhi, 2016-2019

Skills

Social Media Management	Content Creation
Google Analytics	Brand Strategy
Copywriting	Email Marketing
SEO Optimization	Data Analysis
Market Research	Content Calendar Management
User Persona Understanding	CMS (Content Management System) Knowledge
A/B Testing	Competitive Analysis
Social listening	Event Management
Community Engagement	Influencer Management
Team Leadership & Staff Management	Customer Service Excellence
Employee Training & Development	Cash Handling & POS Management
Visual Merchandising	Retail Promotions & Campaign Execution

Platforms & Software

Meta Business Suite	Mailchimp
Ahrefs & SEMrush	Canva
Google Analytics	Google Search Console
Google Tag Manager	Instagram for Business
HubSpot	WordPress
Hootsuite	Trello
Slack	Google Trends
Google Keyword Planner	SurveyMonkey
Qualtrics	Facebook Audience Insight
SimilarWeb	Tableau
SAS Analytics	Microsoft Office
Spike	Adobe Indesign
Adobe Illustrator	Adobe Premiere Rush

Want to work together? Drop me a message, and I’ll get back to you in no time.

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