Photography Contest TourGenie
+200 Entries
The campaign exceeded expectations, making it TourGenie's most successful initiative during my tenure.
+33%
Surge in mentions, engagement i.e. likes, shares, comments across social platforms, indicating heightened brand visibility.
26%
New followers during the campaign on social media platforms.
01 — Project details
In the dynamic landscape of TourGenie's social media campaign, the Photography Contest Campaign stood out as a prime example of innovative and engaging brand promotion. This campaign aimed to elevate brand visibility, foster organic engagement, and generate user-generated content.
The primary goal of the campaign was to increase engagement on TourGenie's social media handles, specifically on Instagram and Facebook. By leveraging the visual appeal of photography, we sought to create a vibrant and interactive online space for our audience.
02 — Creative process
Strategic Planning:
Meticulously planned the contest, ensuring it aligned with TourGenie's brand identity and resonated with our target audience – travel enthusiasts.
Contest Evaluation:
Employed a fair and transparent system, with 50% engagement points and 50% judge's points determining the winners. Additionally, prizes were awarded to the winners.
Judge's Involvement:
Leveraged the expertise of a professional photographer as the judge, enhancing the contest's credibility.
Multi-Channel Promotion:
Utilizing both Instagram and Facebook, we strategically promoted the contest across various digital touchpoints, encouraging participants to showcase their photography skills and share their unique travel perspectives.
User-Generated Content:
The diverse range of entries not only provided captivating visuals but also served as valuable user-generated content for future marketing endeavors.
