Rucir - Oakville
Rucir is a Canadian health & wellness e-commerce platform specializing in supplements, vitamins, and minerals, I played a pivotal role in shaping the brand's digital presence by writing blogs for the company.
01 — Work Exp Details - Content Writer
My responsibilities extended beyond mere content creation; they encompassed the strategic fusion of health expertise, SEO optimization, and brand consistency.
Key Responsibilities:
Original Content Creation:
Crafted compelling and original content for Rucir's website, including blogs that served as informative resources for customers.
Focused on the promotion of gut and digestive health, as well as balancing nutritional needs, tailoring the content to resonate with a diverse audience.
Clarity in Complex Topics:
Simplified intricate subjects related to nutrition, wellness, and health. The aim was to make complex information accessible and understandable for a broad audience, ensuring inclusivity and engagement.
SEO Optimization:
Actively participated in the formulation and execution of SEO tactics to enhance the website's visibility on search engines.
Optimized content using relevant keywords, ultimately contributing to increased organic traffic and improved search engine rankings.
Brand Consistency:
Established a recognizable style and voice for Rucir, ensuring consistency across all content. This not only strengthened the brand identity but also fostered loyalty among customers.
