YSM's Double Take Thrift Store - Toronto
+85%
Achieved an impressive 85% increase in reach, expanding from an estimated 17,000 to 31,268, in 90 days by executing highly effective content strategies and fostering deep audience engagement
+2.5k
Achieved a steady 2.5k+ follower growth, consistently outperforming monthly growth expectations with a strategic, results-driven approach.
156k+
Views on viral reel. Featured by prominent social media accounts, boosting organic traffic to the store.
2x
Achieved a 2x increase in in-store customer traffic this year compared to last year through effective marketing strategies and event-driven engagement.
+43%
Drove a 43% increase in landing page traffic through targeted social media campaigns, engaging content, blog writing, strategic website banner changes, and promotions, effectively boosting traffic to the online store and enhancing the overall user experience.
Pop-Up Markets
Marketed and Co-led the planning, execution of the pop-up markets in collaboration with local small businesses and vendors.
Attracted significant foot traffic for the pop-up market, with many attendees coming specifically for the event, driven by social media buzz and targeted promotions, rather than regular customers.
Attracted 60+ vendor applications and gained significant organic exposure through features by major local event accounts, boosting event visibility and engagement.
Manage and optimize Double Take’s Shopify-powered website, including product listings, order fulfillment, blog writing, and ongoing site updates. Orchestrate impactful email marketing campaigns and curate engaging content. Leverage data analysis to refine strategies, enhance user experience, and drive optimal online performance.
www.doubletakeysm.ca
I introduced and now manage Double Take’s first-ever blog section as part of a broader content marketing strategy to boost website traffic and brand visibility. By conducting keyword research and applying SEO best practices, I create blog posts that are both informative and optimized for search engines. Each post is also shared across our social media platforms to extend reach and drive traffic back to the site. This integrated approach has improved our search rankings, increased organic visits, and strengthened our overall digital presence.
https://doubletakeysm.ca/blogs/blogs
Grew the Double Take Instagram account from 2.6K to 5.1K followers.
Manage and curate social media content for YSM’s Double Take Instagram and Facebook account, which has 5.1K and 1.1k followers. This includes creating and executing content strategies and overseeing all aspects of social media management.
