YSM's Double Take Thrift Store - Toronto

+85%

Achieved an impressive 85% increase in reach, expanding from an estimated 17,000 to 31,268, in 90 days by executing highly effective content strategies and fostering deep audience engagement

+2k

Achieved a steady 2k+ follower growth, consistently outperforming monthly growth expectations with a strategic, results-driven approach.

156k+

Views on viral reel. Featured by prominent social media accounts, boosting organic traffic to the store.

2x

Achieved a 2x increase in in-store customer traffic this year compared to last year through effective marketing strategies and event-driven engagement.

+20%

Drove a 20% increase in landing page traffic through targeted social media campaigns, engaging content, blog writing, strategic website banner changes, and promotions, effectively boosting traffic to the online store and enhancing the overall user experience.

Pop-Up Markets

Marketed and Co-led the planning, execution of the pop-up markets in collaboration with local small businesses and vendors.

Attracted significant foot traffic for the pop-up market, with many attendees coming specifically for the event, driven by social media buzz and targeted promotions, rather than regular customers.

Attracted 60+ vendor applications and gained significant organic exposure through features by major local event accounts, boosting event visibility and engagement.