Local for Local Campaign- TourGenie
+75%
My proposed targeted audience strategy proved highly effective, contributing to 75% of the total conversions (bookings).
+8%
Increase in visitor conversion (tour bookings), compared to last campaign.
+23%
Increase in the engagement on social media.
+9%
Increase in the followers on Instagram & Facebook
Here's a glimpse of how TourGenie's Instagram, Facebook & its official website appears!
During my tenure at TourGenie, I assisted in shaping its social media identity. The brand's theme revolves around a vibrant orange and white color palette, a visual consistency we meticulously maintained. The brand's voice and tone adopted a friendly, informal style to create a relatable connection with the audience.
Every post underwent a detailed content creation process, where the team ensured captivating captions and sourced visually stunning imagery. Audience interaction was a priority, with active engagement in comments and interactive content fostering a sense of community. Beyond merely selling tour packages, the platform served as an informative space, sharing interesting facts about destinations.
01 — Local For Local Campaign Overview
This marketing campaign aimed to reignite local tourism post-COVID lockdowns by encouraging residents to explore their own state while actively supporting local tourist-dependent businesses. The primary objective was to evoke empathy within the target audience, emphasizing the challenges faced by local businesses due to the absence of tourists from outside the state during the pandemic.
02 — Creative process
Target Audience:
Recognizing the importance of strategically identifying the target demographic, I proposed focusing on the younger crowd. This group, known for being less apprehensive about COVID and highly active on social media platforms, was deemed ideal for our campaign.
Social Media Engagement:
Leveraging the popularity of social media among the chosen demographic, we strategically crafted our campaign to maximize engagement on platforms like Instagram and Facebook. This included visually appealing content, compelling storytelling, and user-generated content.
