Job Highlights
Coordinate and execute integrated marketing campaigns for a large portfolio of flagship real estate and buildings events, including IMN conferences, The Buildings Show and Greenbuild reaching senior investors, developers, owners, and industry leaders across North America.
Manage multi-channel marketing initiatives across these portfolios, spanning email, digital, social, search, website, and partner promotions, with a focus on driving delegate attendance, sponsorship demand, and lead generation.
Oversee the development and delivery of marketing content and creative assets across multiple events simultaneously, collaborating with event producers, in-house design, and cross-functional teams to ensure consistent brand positioning and messaging.
Maintain and grow audience databases across IMN and Buildings Canada portfolios, leveraging CRM and segmentation strategies to support targeted, high-impact campaigns at scale.
Execute and optimize email marketing programs using Adestra, continuously analyzing performance across portfolios to improve engagement, conversion, and ROI.
Track and assess campaign performance and audience insights across major event brands, contributing to post-event analysis and informing ongoing marketing strategies for future editions.
Support strategic partnerships and media collaborations to extend the reach of IMN and Buildings Canada events and strengthen brand visibility within the real estate and built-environment ecosystem.